Real Estate Investor’s Guide to Text Messaging
Text Messaging

Why Use SMS in Real Estate?

If you’re in the real estate business, you know that competition is fierce. You need to find ways to stand out from the rest and attract potential buyers and sellers. SMS can be a powerful tool to help you reach your target market.

Here are 4 reasons why you should use SMS in real estate:

1. It’s personal

SMS allows you to reach your contacts on a personal level. You can send one-to-one messages or create groups so that you can communicate with several people at once. This way, you can build relationships with potential clients and keep them updated on your latest listings.

2. It’s immediate

With SMS, you can get your message across to your contacts right away. They can receive your text messages regardless of where they are or what they’re doing. This is perfect for sending last-minute announcements or reminders about open houses and viewings.

3. It’s cost-effective

SMS is a very cost-effective way to reach your target market. You can avoid the high costs of traditional marketing methods, such as print or television advertising. Plus, you can track the results of your campaigns so that you can see which ones are working and which ones need to be improved.

4. It’s easy to use

SMS is very easy to use, even if you’re not a tech expert. There are many SMS platforms that offer simple, user-friendly interfaces. You can quickly create and send messages with just a few clicks. Plus, you can automate your campaigns so that you can save time and effort.


If you’re ready to take your real estate business to the next level, then SMS is a great option for you. It’s personal, immediate, cost-effective, and easy to use.

Who Uses Text Messaging for Real Estate?

There are a number of people who use text messaging for real estate purposes. This includes agents, brokers, and even buyers and sellers. Texting has become a popular way to communicate with clients and customers, as it is fast and convenient. It also allows for a more personal form of communication than email or phone calls. Here are a few examples of how text messaging is being used in the real estate industry:

  • Agents can use text messaging to stay in touch with clients and customers. They can send updates about new listings, open houses, price changes, etc.
  • Brokers can use text messages to communicate with agents. They can send reminders about appointments, deadlines, etc.
  • Buyers and sellers can use text messaging to ask questions or schedule appointments with their agent.

Text messaging is a great way to stay connected with clients and customers.

Is Bulk Text messaging Legal?

Yes, bulk text messaging is legal in the United States. The Federal Communications Commission (FCC) has ruled that it is legal for businesses to send text messages to customers, as long as the customer has given consent to receive them. There are a few exceptions to this rule, such as texts that are considered spam or that contain profanity, but generally speaking, bulk texting is perfectly legal.

So there you have it! You can rest assured knowing that bulk text messaging is a perfectly legal way to communicate with your customers. Just be sure to always get their permission before sending any texts, and you’ll be good to go!

SMS Privacy Laws in the United States

The United States has a variety of laws that protect the privacy of SMS messages. The most wellv-known of these is the Electronic Communications Privacy Act (ECPA), which was passed in 1986. The ECPA prohibits the intentional interception, disclosure, or use of any wire, oral, or electronic communication without the consent of all parties to the communication. This law applies to both government agencies and private individuals, and it covers a wide range of communications including SMS messages.

In addition to the ECPA, there are a number of other federal and state laws that provide privacy protections for SMS messages. For example, the Federal Wiretap Act prohibits intentional interception of telephone conversations and other electronic communications. This law includes an exception for “the ordinary course of business,” but it is not clear whether this exception applies to SMS messages. In addition, many states have their own laws that provide additional privacy protections for electronic communications.

The bottom line is that there are a variety of laws in the United States that protect the privacy of SMS messages. These laws vary in their scope and applicability, but they all provide some level of protection for individuals who send and receive SMS messages.

DOs and DON’Ts of Texting for Real Estate

When it comes to real estate, text messaging can be a powerful tool. It can help you stay in touch with clients, build relationships, and even close deals.

However, there are a few things you need to keep in mind when using text messaging for business purposes. Here are some dos and don’ts of texting for real estate:


  • Get permission before adding someone to your text list. You should always get explicit permission before adding someone to your text list. This way, they know what they’re signing up for and can opt out at any time if they’re not interested.
  • Personalize your messages. Take the time to personalize your messages so they feel like they’re coming from a friend, not a faceless business. This will make your clients more likely to engage with your texts.
  • Make sure your messages are clear and concise. No one wants to read a long, rambling text message. Keep your messages short and to the point so your clients can easily digest them.
  • Use texting to build relationships. Texting is a great way to stay in touch with your clients and build relationships over time. Use it to share industry news, congratulate them on their new home, or just check in to see how they’re doing.
  • Respond promptly to questions. If a client asks you a question via text, be sure to respond as quickly as possible. This shows that you’re responsive and that you value your clients’ time.


  • Send unsolicited messages. Only send messages to people who have opted in to receive them. Sending unsolicited messages is a surefire way to annoy your clients and will likely get you blocked.
  • Ignore opt-outs. If someone asks to be removed from your text list, be sure to do so promptly. Continuing to send texts to someone who has asked to be removed is rude and will only damage your relationship with them.
  • Get too salesy. No one wants to be bombarded with sales pitches all the time. Send a mix of informational and promotional texts so your clients don’t feel like they’re being constantly sold to.
  • Forget to proofread. Always take a moment to proofread your texts before sending them. This will help you avoid any embarrassing typos or grammatical errors.


Text messaging can be a great tool for real estate professionals, but it’s important to use it wisely. Follow these dos and don’ts to make the most of texting for business purposes.

Real Estate Text Messaging Templates

Here are 10 real estate investor text messaging templates that you can use to find and close more deals:

1) Hi (First Name), my name is _______ and I’m a real estate investor. I’m interested in buying a home. Can you please send me more information?

2) I’m interested in buying your property at _______ (address).

3) I can offer you _______ (amount of money) for your property.

4) I’m available to meet with you at your earliest convenience to discuss this further.

5) Please let me know if you’re interested in selling your property, and when would be the best time to meet.

6) Thanks for considering my offer, and I look forward to hearing from you soon.

7) Hi (First Name), thanks for getting back to me. When would be the best time to meet so we can further discuss my offer?

8) Hi (First Name), I’m available to meet with you tomorrow at _______ (time) if that works for you.

9) Thanks for meeting with me, (First Name). I’ll send you a formal offer in the next few days.

10) Hi (First Name), thanks for considering my offer. I look forward to hearing from you soon.

These real estate investor text messaging templates will help you save time and close more deals. So don’t wait, start using them today!