Cost Per Closed Deal Benchmark Report: Pay-Per-Lead vs PPC vs Direct Mail (2026 Data From 100,000+ Deals)
Most wholesalers track cost per lead. Almost none track cost per closed deal, and that single blind spot is why so many marketing budgets quietly lose money in 2026. The conventional wisdom says cheap leads win. A $0.60 mail piece feels safer than a $325 exclusive lead, and a $70 Google click feels disciplined next […]